NEWS

The year in data: What 2024’s key stats mean for marketers in 2025 The Current takes a look at how five trends in 2024 will impact marketers in 2025, including [...]

The future of cross-media measurement takes shape with AI and industrywide efforts  Advancements in artificial intelligence are revitalizing traditional marketing mix modeling (MMM), enabling more precise cross-media measurement. AI enhances [...]

Research: Consumers like locally-targeted ad messaging  A recent study reveals that 68% of US internet users feel local messaging from national brands makes ads more relevant, and reflects investment in [...]

The power of programmatic now showing at a movie theater near you  In-cinema advertising is evolving with the integration of programmatic buying, enabling marketers to target moviegoers more precisely. Two [...]

The Trade Desk is building a CTV operating system called Ventura  The Trade Desk has introduced Ventura, a new smart TV operating system designed to enhance the connected TV (CTV) [...]

Worldwide B2B digital ad spend is set to nearly triple its pre-pandemic level by 2026 Worldwide B2B digital ad spending is projected to reach $70.65 billion in 2026, surpassing pre-pandemic levels. [...]