CTV ads drive significant increases in AI brand searches
New BrightEdge research cited by The Current suggests connected TV advertising can meaningfully increase branded searches within AI platforms after viewers are exposed to campaigns. The findings point to CTV influencing not only traditional search behavior but also discovery through AI assistants. Read more from The Current.
Amazon personalizes TV ads in real time
Amazon is testing technology that dynamically personalizes connected TV advertisements by changing messaging, visuals, and promotional offers based on audience signals and viewing context. The system is designed to deliver more relevant creative to individual households during ad playback. Read more from MediaPost.
Nielsen: Asian and Asian American content continues its mainstream rise
A new Nielsen report finds programming featuring Asian and Asian American talent is attracting broader audiences across both television and streaming platforms. The research highlights growing demand, stronger representation, and increased crossover appeal for this content. Read more from TV Technology.
YouTube tests cleaner viewing experience for Shorts
YouTube is experimenting with a new “clear screen” mode for Shorts that temporarily removes interface elements to create a more immersive viewing experience. The test is part of YouTube’s ongoing effort to refine engagement with short-form video. Read more from Social Media Today.
NBC opens NFL schedule rollout with Giants-Cowboys matchup
NBC Sports has announced that the New York Giants and Dallas Cowboys will headline the first Sunday Night Football broadcast of the 2026 season. The early reveal coincided with NBCUniversal’s Upfront presentation, underscoring the network’s continued emphasis on premium live sports. Read more from Front Office Sports.
