80% of Americans watch or listen to podcasts: study
A new Triton Digital study found that podcast consumption continues to grow across both audio and video, with 80% of Americans now engaging with podcasts by watching, listening, or both. Comedy, news, and culture remain the most popular genres, underscoring podcasts’ growing role in mainstream media consumption. Read more from The Current.
OpenAI begins testing new ad campaigns
OpenAI is expanding its advertising platform with conversion-focused campaign options and new ChatGPT ad formats. The updates include enhancements to ad delivery, pricing, measurement, and performance optimization, signaling a broader push into digital advertising. Read more from MediaPost.
Google May 2026 core update rollout is now complete
Google has completed the rollout of its May 2026 core update after 12 days. Early observations suggest the update produced more ranking volatility than the March core update, reinforcing Google’s ongoing emphasis on delivering more relevant search results. Read more from Search Engine Land.
Samsung: free streaming apps achieving similar reach as broadcast TV
Samsung Ads reports that free ad-supported streaming television (FAST) services are now reaching audiences at levels comparable to broadcast TV. Sports, reality programming, and news lead viewership, while live content continues to generate the strongest engagement. Read more from The Desk.
NHL ratings near record levels as Stanley Cup Final begins
The 2026 NHL Playoffs have delivered record-setting viewership, with the second round averaging 1.9 million viewers, up 55% from last year. The all-U.S. Stanley Cup Final between the Golden Knights and Hurricanes is expected to continue the league’s strong ratings momentum. Read more from Front Office Sports.
