U.S. podcast and online audio consumption reach record highs
Edison Research’s Infinite Dial 2026 report shows podcast listening and online audio usage hitting record levels in the U.S. Monthly podcast reach now exceeds half the population, with mobile and in-car listening driving continued growth. Read more from PodNews.
Google AI overviews are more friendly to brands than ChatGPT: study
A BrightEdge study finds Google’s AI Overviews tend to present more critical or mixed sentiment about brands compared with ChatGPT. The difference reflects how each platform summarizes and frames brand-related information. Read more from Business Insider.
Is CTV’s political “tipping point” finally here?
Connected TV is emerging as a key channel for political advertisers, with budgets shifting toward streaming ahead of upcoming elections. The Current suggests CTV has reached a tipping point due to its targeting capabilities and incremental reach. Read more from The Current.
Google retires several legacy ad format policies
Google is eliminating several outdated ad format policies to streamline its advertising guidelines. The move is part of a broader effort to simplify compliance for advertisers and agencies. Read more from Search Engine Land.
March Madness broadcast rights top $1 billion for first time
The NCAA tournament’s broadcast rights have surpassed $1 billion in value, underscoring March Madness as one of the most lucrative properties in sports media. The deal continues to anchor the economics of college athletics. Read more from Sportico.
