Google holding on to market share in search
Google retained roughly 90% of global search traffic in September, maintaining its lead despite growing interest in AI-powered platforms. While Bing saw only small gains, Google’s integration of generative AI into its core search experience appears to be helping it sustain user engagement. Read more from MediaPost.
What Netflix wants advertisers to know about how Gen Z is watching
Netflix reports that Gen Z prefers mobile viewing, social experiences, and short-form content. This audience values authenticity and personalization but is highly sensitive to ads. The findings suggest marketers should prioritize relevance and creative flexibility when targeting younger viewers. Read more from The Current.
AI assistants show significant issues in 45% of news answers
A NewsGuard study found that 45% of news-related answers from AI assistants were inaccurate or problematic, citing outdated content, errors, or fabricated quotes. The findings raise concerns about the trustworthiness of generative search and highlight the need for transparency and better sourcing. Read more from Search Engine Journal.
Reddit launches legal action to prevent AI companies from scraping its data
Reddit has filed lawsuits against AI companies scraping its content for model training, claiming violations of its terms and user privacy. The case could set key legal precedents around the protection of user-generated content in the age of AI. Read more from Social Media Today.
Amazon gains worldwide rights to NFL Black Friday game
Amazon’s exclusive stream of the Black Friday NFL game between the Bears and Eagles drew over 13 million viewers, marking its most-watched “Thursday Night Football” event. The strong turnout highlights Amazon’s growing strength in sports streaming and the popularity of high-profile holiday matchups. Read more from TheDesk.
