PayPal signs deal with OpenAI to become the first payments wallet in ChatGPT
PayPal has integrated with OpenAI’s ChatGPT, enabling users to complete purchases directly in the app using PayPal or Venmo. The move positions ChatGPT as an emerging channel for conversational commerce and could signal a shift in how digital payments are initiated. Read more from CNBC.
Judge sides with online publishers in Google ad tech antitrust case
A federal judge ruled that Google unlawfully monopolized parts of the digital ad ecosystem, backing the DOJ and several states. The decision could trigger structural remedies, including potential breakups of Google’s ad tech stack. It marks a significant legal setback for the tech giant. Read more from USA Today.
ChatGPT, LLM referrals convert worse than Google Search: Study
New data shows that traffic from large language models like ChatGPT drives less conversion compared to traditional Google Search referrals. While useful for discovery, AI assistants are not yet as effective at driving purchase behavior, according to the study. Read more from Search Engine Land.
Analyst forecasts 18% gain in Q3 streaming ad buys
Streaming ad spending is projected to rise 18% year-over-year in Q3, led by platforms like Disney+, Netflix, and Prime Video. Retail and CPG brands are driving the surge, leveraging performance data to fine-tune their connected TV advertising strategies. Read more from TelevisionNewsDaily.
Fubo completes merger with Disney’s Hulu + Live TV
Fubo has finalized its merger with Hulu + Live TV, forming one of the largest live-streaming TV providers in the U.S. The combined service will reach over 10 million subscribers and increase competition with YouTube TV and traditional cable providers. Read more from TheDesk.
