Trade Desk Founder To Create A Fair Ad Auction
The Trade Desk has launched “OpenAds,” an open-source auction platform designed to bring more transparency to digital advertising. The platform supports direct connections between publishers and advertisers, with a simplified version on the way for smaller publishers. Read more from MediaPost.
Retail media’s next act: Instacart goes full-funnel
Instacart is transforming its retail media network into a full-funnel marketing solution, extending its reach through platforms like TikTok. Advertisers can now target high-intent shoppers and measure results directly in TikTok Ads Manager, marking a new chapter in Instacart’s media evolution. Read more from eMarketer.
ChatGPT becomes a platform for apps – and maybe marketing
OpenAI’s new “ChatGPT Apps” feature allows users to find and use third-party tools directly within ChatGPT across devices. This expansion could turn the chatbot into a central hub for digital tasks, raising its potential role in marketing and daily workflows. Read more from Search Engine Land.
FCC chairman says vote coming on NextGen TV
FCC Commissioner Brendan Carr is pushing for a vote on finalizing the transition to NextGen TV (ATSC 3.0). He believes the upgrade would modernize local broadcasting, while critics worry about its potential impact on small stations and media consolidation. Read more from TheDesk.
NBCUniversal says its NBA inventory is nearly sold out
NBCUniversal has nearly sold out its NBA ad inventory ahead of the season. Advertisers are eager to capitalize on the network’s expanded basketball coverage, including exclusive games and integrated ad opportunities across platforms. Read more from TVTechnology.
