Nielsen: Football, back-to-school trends boost traditional TV viewing in August
Nielsen data shows that traditional TV viewership received a boost in August, driven by live football, back-to-school content, and syndicated programming. These factors temporarily slowed the decline in linear viewing, especially among key demographic groups. Read more from TVTechnology.
CTV set to fuel record U.S. political spending in 2026
Connected TV is expected to attract nearly $2 billion in political ad spending during the 2026 election cycle. With its precision targeting and scalable reach, CTV is becoming a cornerstone of political campaign strategies. Read more from The Current.
Google AI mode coming to Chrome browser
Google is preparing to launch “AI mode” in its Chrome browser, integrating generative AI tools for tasks like writing help and summarizing. The feature reflects Google’s continued push to embed AI across its core products. Read more from Search Engine Land.
New ESPN, Fox One services sign 1M subs in first 10 days
The new ESPN and Fox One streaming services signed up 1 million subscribers combined in their first 10 days. ESPN’s premium tier gained traction through Disney bundles, while Fox One launched strongly ahead of the NFL season. Read more from MediaPost.
Football fans engaging across platforms during live games
NFL games remain the top live sports draw, according to Horowitz Research, with traditional TV still leading but streaming gaining quickly. Younger fans are especially likely to split viewing across TV, mobile, and streaming platforms. Read more from TheDesk.
