ChatGPT now allows consumers to buy products on the platform
OpenAI has launched Instant Checkout, enabling U.S. ChatGPT users to purchase products from Etsy and soon Shopify without leaving the platform. Powered by Stripe and the Agentic Commerce Protocol, this innovation could disrupt traditional e-commerce giants by merging discovery and checkout into a single conversation. Read more from MarketingDive.
Netflix, Disney and more talk opportunities and challenges for programmatic CTV
As programmatic connected TV grows, platforms like Netflix and Disney face new opportunities in targeting and personalization—alongside challenges in fragmentation and maintaining scale. Brands must balance innovation with consistency in a shifting ad landscape. Read more from The Current.
Social ads drive half of Gen-Z consumers to purchase
Social media ads influence around 50% of Gen Z's buying decisions, according to new research. Platforms like TikTok, Instagram, and YouTube lead conversions, particularly in consumer-packaged goods, where influencer and peer-driven content dominate. Read more from eMarketer.
YouTube dominates AI search, cited 200x more than any other platform
New analysis shows YouTube is cited over 200 times more often than other platforms in AI-generated search results. Its robust content library and metadata make it a favored source for tools like ChatGPT and Gemini. Read more from MediaDailyNews.
MLB national ratings rise by double digits in 2025
Major League Baseball posted double-digit national TV gains in 2025, with record streaming minutes and surging international viewership. ESPN, Fox, and regional sports networks all saw ratings growth, reflecting strong engagement across platforms. Read more from Front Office Sports.
