TikTok eyes U.S.-only app
TikTok is reportedly considering a U.S.-only version of its app in response to ongoing regulatory scrutiny, with Oracle emerging as a potential buyer of U.S. operations. The move could reshape how marketers plan and execute campaigns on the platform, especially if content, data policies, or user targeting features diverge between U.S. and global versions. Read more from MediaDailyNews.
Traditional TV still dominates daily media time
Traditional TV continues to account for the largest share of daily media time in the U.S., averaging over two hours per day in 2024. While streaming, mobile, and digital media are growing, linear TV still commands a strong foothold, especially among older demographics. Read more from eMarketer.
Gen Z loves premium content, not just YouTube
Gen Z is leaning into streaming, favoring premium video and audio content, with YouTube, Spotify, and Netflix ranking high in engagement. New data shows they value control over media experiences and seek out content that aligns with their cultural identity. Read more from The Current.
Max changed back to HBO Max on Wednesday
Warner Bros. Discovery is dropping the "Max" name and rebranding its streaming service back to HBO Max, acknowledging the strength and clarity of the HBO brand. The shift comes after consumer confusion and mixed results from the previous rebrand. Read more from Variety.
Apple vies with ESPN for U.S. Formula 1 rights
Apple is reportedly in contention with ESPN for the U.S. broadcast rights to Formula One, a high-profile property that has drawn increasing viewership and advertiser interest. The platform that secures the deal could gain significant leverage with affluent, global-minded audiences. The bidding highlights the growing competition between tech and traditional media for premium live sports content. Read more from Front Office Sports.
