Advertisers can buy product placement ads through The Trade Desk
The Trade Desk has unveiled Rembrand, a generative AI tool that creates video ads tailored for streaming platforms. Designed to help brands scale creative production efficiently, Rembrand integrates with The Trade Desk's platform to automate elements of CTV campaign development. Read more from AdWeek.
OTT video reaches over 250M people in the U.S.
OTT platforms now reach over 250 million people in the U.S., according to eMarketer. Growth is being driven by both ad-supported and subscription-based services, with connected TV playing a central role in delivery. Streaming continues to cement its dominance in the broader media mix. Read more from eMarketer.
Google Ads tests URL inclusions and exclusions for search
Google Ads is testing new features that allow advertisers to include or exclude specific URLs when targeting with search ads. This added control could help media buyers better manage ad placements, prevent unwanted traffic from low-performing pages, and fine-tune campaign efficiency. Read more from Search Engine Land.
AVOD vs FAST: viewership divergence between young and old TV consumers
A new report finds that younger TV viewers (ages 18–34) are significantly more likely to prefer AVOD (Advertising-based Video-On-Demand) services like Hulu or Netflix with ads, while older viewers (55+) are drawn to FAST services like Pluto TV. The difference is linked to how each group values control over content and user experience. Read more from MediaPost.
NBA Finals ad spend jumps 56%, viewing drops 9%
Ad spending during the 2024 NBA Finals rose 56% year-over-year, hitting $210 million, despite a 9% drop in viewership. ABC aired five games, compared to last year's sweep, contributing to the revenue jump. The Finals drew 8.7 million viewers on average, the lowest since 2007, but advertisers remained confident in the event's value and reach. Read more from TelevisionNewsDaily.
