EDO’s TV data can now be accessed easily through The Trade Desk EDO and The Trade Desk are teaming up to improve CTV measurement and programmatic media buying. The integration links ad exposures with real-time consumer behavior, giving advertisers more insight into campaign effectiveness. It reflects a broader push to tie outcomes to media spend and streamline decision-making across connected TV platforms. AdWeek https://www.adweek.com/convergent-tv/edo-trade-desk-integrate-ctv-measurement-programmatic-media-buying/
“Disney to pay additional $438.7 million for NBCU’s stake in Hulu
” This week, Disney made moves to capture full ownership of the Hulu platform. Disney aims to further integrate Hulu with its broader streaming strategy, including Disney+ and the upcoming direct-to-consumer ESPN service. The service was recently reported to have over 54 million subscribers. Reuters https://www.reuters.com/business/media-telecom/disney-pay-additional-4387-million-nbcus-stake-hulu-2025-06-09/
90% of AI search traffic comes from desktop: Report New data shows that more than 90% of AI searches are generated on desktop platforms. AI-powered search engines are reshaping desktop traffic patterns, with ChatGPT and Perplexity showing notable growth. According to recent data, ChatGPT alone now accounts for 60% of all desktop traffic to AI search platforms. Search Engine Land https://searchengineland.com/ai-search-traffic-desktop-report-456857
74% of marketers say retail media is more important this year: Nielsen Retail media continues to evolve as both brands and retailers invest in more sophisticated measurement and targeting strategies. Nielsen highlights the growing demand for standardization, third-party verification, and unified metrics to prove ROI across platforms. Nielsen https://www.nielsen.com/insights/2025/future-retail-media/
Warner Bros. Discovery split will leave sports rights with cable networks Warner Bros. Discovery’s upcoming split into separate studio and network divisions will not impact its sports rights, which will remain under its cable networks. The company emphasized its continued investment in live sports as a growth driver. Among the sports properties included in this deal are TNT Sports and Bleacher Report. Sportico https://www.sportico.com/business/media/2025/wbd-split-sports-rights-remain-with-cable-networks-1234855679/
