Create Maximum Impact
Plan With Our Experts
We look at the big picture. At Universal Media, our approach to media strategy, planning, buying, and analytics provides clients with a clear and consistent path in an ever-changing media landscape. We provide maximum impact for your marketing and advertising.
To ensure each client’s business objectives are met, we utilize research, data, and insights before any decisions about advertising and marketing campaigns are made.
We take a united approach to media buying and apply it across all platforms to optimize your spending and allow you to reach your most valuable consumers more efficiently.
Our team of experts have decades of experience in planning, research, negotiation, and buying, which they apply to both traditional and digital media.
We focus on creating lasting relationships with our clients, so much so that we become an extension of your internal team, serving as a collaborative partner.
Digital Transformation
Universal Media is renowned for efficient media placement and cost savings, but we pride ourselves on being much more. Discover the comprehensive services that our team can offer your business.
Every year, UMI’s Kristen Hardman, Media Coordinator, and her family collect food donations for The Salvation Army Harrisburg Thanksgiving Meal Kits, helping to combat food insecurity in our community. UMI is proud to support employees who are making a difference! #CommunityImpact #GiveBack ... See MoreSee Less
Meet Thor, our clever Co-Woofer at UMI! 🐾
His favorite person is any kid within a 5-mile radius and his favorite treats are peanut butter and Swiss cheese 🐶 (but he’s too clever for sneaky medicine!). His favorite toy? A 40" herding ball for horses. He is the proud pup of Patty Piro, Media Coordinator at UMI.
#OfficePups #Thor #PeanutButter ... See MoreSee Less
The Media Rating Council (MRC) has accredited Nielsen’s integration of first-party live-streaming data into its National Television service, making it the first live-streaming measurement solution with person-level granularity to receive this accreditation. The MRC’s accreditation reflects the growing emphasis on accurate cross-platform measurement in the media industry.
#Nielsen #MediaInnovation #StreamingData #MediaTrends ... See MoreSee Less
Nielsen gets shot in the arm from MRC’s livestream accreditation
www.marketingdive.com
Advertisers increasingly rely on multiple sources for insight into viewing habits, but Nielsen remains the leading TV currency despite recent setbacks.