To ensure each client’s business objectives are met, we utilize research, data, and insights before any decisions are made.
We take a united approach to media buying and apply it across all platforms to optimize your spending and allow you to reach your most valuable consumers more efficiently.
Our team of experts have decades of experience in planning, research, negotiation, and buying, which they apply to both traditional and digital media.
We focus on creating lasting relationships with our clients, so much so that we become an extension of your internal team, serving as a collaborative partner.
Digital Transformation
We are renowned for efficient media placement and cost savings, but we pride ourselves on being much more.
Retaining subscribers has always been an obvious goal of streaming services. But recent data suggests that streamers likely have a big opportunity to “win back” people who cancel their memberships. About 1 in 3 U.S. subscribers to premium subscription video-on-demand (SVOD) platforms who canceled in the third quarter of 2022 resubscribed to the same service within six months, according to subscription analytics firm Antenna. Antenna’s research indicates that a streaming user may not be lost forever once they cancel; in fact, there’s ample opportunity for convincing them to come back. The Current has more. bit.ly/3Jk8IFC #TopTakes ... See MoreSee Less
32% of U.S. streaming cancellations are ‘won back’ after 6 months | The Current
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New data suggests an opportunity for streaming services to focus their attention on winning back those who canceled, at a time when the metrics of success are shifting.Less than half (47%) of marketers worldwide are working on a plan to approach cookie-free targeting, according to September 2023 data from HubSpot. With under nine months to go until the death of the third-party cookie, marketers need to make and execute plans quickly. Without cookies, advertisers can’t pinpoint the precise path to purchase a consumer took. As a result, they need to think about who they should serve with ads using past on-site behaviors. Insider Intelligence has more. bit.ly/3vHYknT #TopTakes ... See MoreSee Less
With $1.2 billion in TV-video advertising already sold for the Paris Olympics, NBCUniversal is on track to reel in record revenue for the event, with less than four months to go before it begins. The previous record of $1.25 billion was set by the 2020 Tokyo Summer Olympics, which was held a year later due to the COVID-19 pandemic. Major category ad-revenue gains for this event are coming from marketers including non-alcoholic beverage brands, consumer packaged goods, financial services, retail and entertainment, according to Dan Lovinger, president of Olympic/paralympic partnerships at NBCUniversal. Media Post has more. bit.ly/3Ug4GnH #toptakes ... See MoreSee Less
NBCU Projects Record Olympic Ad Sales, $1.2B To Date
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NBCU Prime Pods intended to slim down the ad glut on NBCU platforms have also been sold out, as well as all ad inventory in the opening and closing ceremonies. NBCU is on track to reel in record reven...