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We look at the big picture. At Universal Media, our approach to media strategy, planning, buying, and analytics provides clients with a clear and consistent path in an ever-changing media landscape. We provide maximum impact for your marketing and advertising.
To ensure each client’s business objectives are met, we utilize research, data, and insights before any decisions about advertising and marketing campaigns are made.
We take a united approach to media buying and apply it across all platforms to optimize your spending and allow you to reach your most valuable consumers more efficiently.
Our team of experts have decades of experience in planning, research, negotiation, and buying, which they apply to both traditional and digital media.
We focus on creating lasting relationships with our clients, so much so that we become an extension of your internal team, serving as a collaborative partner.
Digital Transformation
Universal Media is renowned for efficient media placement and cost savings, but we pride ourselves on being much more. Discover the comprehensive services that our team can offer your business.
A recent study by Oxford Economics reveals that TikTok contributed $24.2 billion to the U.S. GDP in 2023 and supported over 3.1 million jobs. Small and medium-sized businesses using the platform for marketing generated nearly $15 billion in revenue. As discussions over a potential U.S. ban continue, businesses and creators relying on TikTok for engagement and income may need to explore alternative digital strategies.
#TikTokImpact #SocialMediaImpact #jobcreation #DigitalEconomy #TikTokDebate ... See MoreSee Less
TikTok Shares New Report on Its Impact on the US Economy
www.socialmediatoday.com
New info from TikTok as it fights for its life in the U.S.Happy International Client's Day from Universal Media Inc.! Today, we celebrate YOU—our amazing clients spanning from coast to coast who make everything possible. Thank you for your trust, collaboration, and continuous support. Here's to building more success together!
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A recent study shows that AI is expected to play a growing role in influencing consumer purchase decisions, with advancements in personalization and predictive analytics driving more tailored shopping experiences. Marketers are increasingly leveraging AI-driven recommendations to optimize ad targeting and product suggestions.
#artificialintelligence #AIShopping #RetailMedia #datasecurity #ecommercetrends ... See MoreSee Less
AI Expected To Influence Consumer Purchases
www.mediapost.com
AI is expected to help consumers make purchase decisions this year, with 53% in the U.S. and 50% in the U.K., the Criteo Shopper Survey finds. This suggests increasing trust in AI tools to assist with...