TikTok announces AI ad tools for precise targeting
TikTok is rolling out new AI-powered advertising tools designed to enhance targeting precision and campaign performance. The features include predictive audiences, automated creative suggestions, and real-time performance optimization. TikTok aims to attract ad dollars by offering more efficient and scalable tools to marketers. Read more from MediaDailyNews.
71% of streaming subscriber gains in the last 2 years were to ad plans
Streaming services offering ad-supported plans accounted for 71% of global subscriber growth in Q1 2025, according to new research from Antenna. Consumer price sensitivity and growing acceptance of ads are primary drivers for FAST platform viewers. In Q1 of this year, 23% of ad-supported subscribers had previously subscribed to that service, and 11% opted to move from an ad-free to an ad-supported plan. Read more from The Current.
Meta hones its AI-based campaign steering for brands that share more data
Meta is advancing its AI-powered ad campaign tools by encouraging advertisers to share more first-party data for improved performance. The company says its enhanced campaign steering features can better allocate budgets across platforms and creatives when fed richer data inputs. Meta is offering greater optimization across their growing suite of AI tools for advertisers who share more data. Read more from AdExchanger.
Majority of weekly TV viewing now takes place on streaming services: study
A new study shows that 61% of weekly TV content viewing now happens on streaming platforms, continuing the steady migration away from traditional TV. The data reflects how consumer behavior is shifting towards on-demand, digital-first consumption. This ongoing transformation is important for those in media, adapting strategies to align with where audiences are actually watching. Read more from TVTechnology.
NBA playoff ratings up 3% this year
NBA Playoff TV ratings are up 3% year-over-year, with Game 6 between the Pacers and Knicks drawing over 6.4 million viewers, marking a postseason high. The series delivered the most-watched Eastern Conference Semifinal on ESPN in over a decade. Rising viewership numbers suggest strong momentum heading into the NBA Finals, despite the fact that both teams are not in large media markets. Read more from Front Office Sports.
